The liquid gold of a cactus, one of the most powerful ingredients in organic skincare products

The Sahara desert – only the strongest can survive in such a harsh climate: extreme heat, cold, wind and almost no water. The few plants that can live there are true survival artists.

The cactus Opuntia ficus-indica has adapted to survive in these most extreme climatic conditions, developing very beneficial adaptogenic properties to protect and regenerate the skin.

This cactus belongs to the adaptogenic plants, which helps the body’s adrenal system responds to physical, biological and chemical stressors.

The seeds of the Opuntia ficus-indica are cold pressed to extract the oil from its interior. To obtain 1 liter of the scarce and highly effective cactus oil, it is necessary to press the seeds of 1000 kilos of its fruits. Its extraordinary balance of Omega 3, 6, 7 and 9 is able to regenerate and revive all skin types, from dry to oily.

This golden elixir also contains the vitamins E and K that soften the skin, and contains moisturizing and nourishing fatty acids that prevent the formation of wrinkles, making prickly pear oil a powerful anti-ageing treatment. True organic cosmetics would be unimaginable without it.

It also contains betalains and phenolic compounds that have a great capacity to fight inflammations, which helps irritated skins. It also illuminates skin tone and reduces dark circles.

To combat the stress our skin is exposed to every day, we have selected the most powerful adaptogenic plants such as the cactus Opuntia ficus-indica as ingredients for our high-performance skincare products; among others the SMOOTH ADDICTION total hydration balm and the MIDNIGHT REJUVENATION restructuring oil serum.

Find more information about this essential plant in our two other blog posts The cactus and Discovering the Opuntia.

 

Raw plant superfood skincare

It’s a bomb of nutrients and highly beneficial when you consume the correct amounts of it, and of course the same is true for your skin nutrition.

If a cream contains chemically modified fats it needs to be heated and diluted with up to 80% water to dissolve these solid substances. So not only does the cream lose actives, but it also has a very small amount of nutrients, to begin with. It is “Skin Fastfood” and very far from RAW. Unfortunately, you will find these type of creams with a “Certified Organic” label.

Our LE PURE emulsions are elaborated at human body temperature, 37 °C and we only use cold-pressed vegetable oils, plant extracts, and medicinal clay, which enables us to reduce the water content to 20-30 %. This means our products are highly concentrated and contain raw, ultrapotent plant nutrients to treat your skin with the best: high-performance, raw superfood.

The total hydration balm SMOOTH ADDICTION made out of cold-pressed cacao seed butter, coconut oil, and shea butter is the antidote to dry skin and wrinkles, this corrective balm hydrates, repairs, fights free radicals and provides instant relief. The balm is ideal nutrition for all skin types and alterations.

The numerous medicinal properties of rosemary

Native to the Mediterranean region, the medicinal plant rosemary, originally called Rosmarinus officinalis, belongs to the mint family and has various health and beauty benefits.

Fresh or dried rosemary leaves are a good source of vitamin C and they are also contain minerals such as potassium, calcium, iron, manganese, copper and magnesium.

Rosemary has numerous uses and benefits for your mind and body.

  • Boosts memory
  • Relieves stress and anxiety
  • Alleviates pain
  • Strengthens the immune system
  • Detoxifies the body
  • It also has antibacterial, antioxidant, anti-inflammatory and anti-carcinogenic properties.

Rosemary is not only a great addition to your diet, it’s also used as a beauty remedy due to its anti-aging and healing properties. This medicinal plant alleviates blemishes and helps to create a natural glow. Furthermore it also helps to treat stretch marks, cellulite and dandruff.

It’s for these reasons that we chose to use this powerful medicinal plant in our WAY TO RADIANCE Profound Nourishing Cream Concentrate.

The skin can absorb this cream immediately and it penetrates into the deeper layers of the skin.

It leaves the skin profoundly nourished, which over time creates a healthy glow.

Beauty awards for organic skincare must haves

There are lots of beauty awards around these days but THE BEAUTY SHORTLIST AWARDS differentiates itself thanks to its integrity and the diversity of the products presented.

And this year the 6th annual awards went global. With over 143 brands from 38 countries and 408 products entered, so it was a great honor and an amazing opportunity to be nominated.

And LE PURE won!!!

Not only were we named BEST FACIAL ELIXIR thanks to our Nectar Immortal Adaptogenic Plant Elixir.

Two other products of our line also won an EDITOR’S CHOICE AWARD.

Our Way to Radiance Profound Nourishing Cream Concentrate is a unique organic emulsion, containing only substances that are beneficial for the skin, which is the reason for the fast and visible results.

And our Midnight Rejuvenation Balancing Face Oil was awarded as well thanks to its unique composition of precious vegetable oils and pure plant extracts. It helps to rejuvenate the skin and to preserve the elasticity of the skin tissue.

If you want to purchase our award winning products click here.

New Design of our single-dose Sachets

We have recently changed the design of our single-dose sachets to make them more environmentally friendly and more suitable for our organic products. Previously the sachets were black with golden letters and a lot of black ink had to be used to create this design.

In a sachet the ink is very close to the product and the scent of the ink can mix with the natural scent of the contents. Therefore we have chosen a material that already comes in white and needs only a little bit of ink to print. We are now gradually changing the sachets of all products to the new design. INSTANT LIBERATION is the first product that we are launching with the new design.