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Allies for Allergy Season

In spring and summer many people are suffering from allergies and the skin and eyes become irritated. For our products we have selected a range of plants and ingredients that have strong calming properties, so therefore they are also indicated for allergy affected eyes and skin.

The plants in VELVET HYDRATION calm swollen or irritated eyelids. Very often pollen allergies can also lead to eczemas in the face and result in dry and peeling skin. In that case we recommend to use VELVET HYDRATION combined with the balm SMOOTH ADDICTION during the day. At night we recommend VELVET HYDRATION along with our elixir and balancing face oil.

9 Superfoods that prepare your skin for the summer

Preparing your skin for the summer should be done well in advance of long sunbathing sessions. The ideal preparation already starts months before. The skin has the ability to protect itself and this ability, just like a muscle, needs to be trained. Sunscreen, especially chemical filters, should be used in a very limited way, as there are better ways to protect your skin from the sun.

Our skin needs sunlight to synthesise vitamin D, which is very important for our skin, bones and immune system. Therefore gradual tanning is the best way to get the sunlight your body needs, without damaging your skin. Start with a few minutes and then increase day by day). Use physical protection (hat, long sleeves, etc.), if the sun is very strong or if you have been exposed already for a while.

Another way is to help the skin from the inside. Certain foods increase the activities of the melanocytes, which are synthesising the skin pigment melanin. Green and orange plants are the ideal allies to help your skin: pumpkin, carrots, spinach, mangold, parsley, mint, green tea and also berries activate the skin’s autoprotection. You should start eating a few weeks before sunbathing.

LUDWIG BECK on Marienplatz

Leader in niche and organic skincare in Germany

We are excited that our LE PURE certified organic skincare line is now available at the prestigious LUDWIG BECK store in Munich. LUDWIG BECK is not only an extraordinary store, it can look back at a long and successful history.

It all started when young button maker and dress trimmer Ludwig Beck opened a workshop in 1861. Starting with only a few workers Ludwig Beck managed to expand his business steadily and even King Ludwig II of Bavaria was one of his customers. The company remained in the Beck family until 1938 when it was sold to Gustl Feldmeier who led LUDWIG BECK through the next decades. Gustl Feldmeier not only expanded the store he also created the famous flagship store on Marienplatz in Munich. The department store is located in the heart of Munich and has become an indispensable part of the cityscape of Munich.

LUDWIG BECK in 1861

LUDWIG BECK in 1861

Nowadays LUDWIG BECK is famous for offering a unique shopping experience that satisfies all wishes of their customers. The flagship store is therefore called “Store of the Senses”. Furthermore the store’s originality and creativity has made into one of the most influential and trendsetting stores in Germany.

LUDWIG BECK

Besides offering well known luxury products, clients can also find niche products, which makes LUDWIG BECK one of the leaders in niche organic skincare. We are very proud to be a part of this success story.

The LE PURE organic skincare line is available at Marienplatz as well as at the LUDWIG BECK Beauty Fünf Höfe store and the LUDWIG BECK online store.

Marie Carrasquedo explains how LE PURE is redefining organic skincare

Marie Carrasquedo is the creator of LE PURE’s formulas. She has spent the past 40 years studying plants and their beneficial ingredients. Thanks to her extensive experience in formulation, she has created unique formulas that support the skin’s natural functions and do not include any unnecessary additives.

During our event in collaboration with Cortana, Marie gave a speech on the origin of our brand, its values and its mission. She explained about how LE PURE improves the well being of the individual, but also of the community at large: “We care about skincare, but also about the protection of the environment. Our holistic approach implies that people’s health cannot be in contrast with nature. Our products are designed to avoid any negative impact on the environment.”

Marie’s words highlighted that “every day our skin suffers from external factors, such as air, water and food pollution. However, we cannot blame only the environment, we are responsible too.

The concept behind LE PURE is based on three main pillars: purifying, nourishing and repairing only with 100% of natural and active ingredients.

How do we know, if the product and its ingredients are beneficial?

Marie explained how to find out: “There is a very easy way to know, if you are using the a natural product: read the ingredients! If you want to know, if a product uses natural and plant ingredients, check for ingredients in Latin on the label: in fact, while ingredients made or manipulated in the laboratory use English names, plants are designated by their scientific Latin name. Therefore, the more Latin, the more natural ingredients are in the product.”

A last consideration: nature is our master. We have to learn from nature and live in harmony with it.

The speech is in Spanish language only.